Should you or shouldn’t you put periods (or full stops) in titles? That’s a good question asked by Darren Rowse of [1] Problogger.

I have never really put much thought to it until now. As my titles are in essense incomplete sentences, I have always thought that it just shouldn’t be there. Plus the fact that it somehow just doesn’t look right.

Darren has a very interesting viewpoint on it. He says that it is

… more about the signal that it sends to your reader. Full stops (or periods), like their name suggests, are something that halts the eye of your reader. This isn’t something you want at this point in your post. Titles are all about leading your reader into your post and so anyway that you can help this flow is a bonus. It is a pretty established copy writing principle that is universally practised (next time you pick up a newspaper see how many periods in titles you can find).